L'Oréal HiColor H23 Black Plum is a high-performance permanent hair color specifically formulated for dark hair, delivering intense, vibrant results without the need for pre-lightening. Designed for professional use, this advanced formula lifts and deposits rich plum tones in one step, making it ideal for achieving bold, multidimensional color on natural dark bases.

Enriched with anti-breakage technology, HiColor helps protect the hair fiber during the coloring process while maintaining strength and shine. The Black Plum shade offers a deep, cool-toned finish with subtle violet undertones, perfect for clients looking to enhance their look with a unique yet wearable color.

This formula provides long-lasting, fade-resistant results while ensuring even coverage from roots to ends. Its smooth, creamy consistency allows for easy application and full saturation, giving professionals complete control during the coloring process.

Ideal for salons and experienced users, L'Oréal HiColor is trusted for its ability to deliver vibrant color results efficiently while maintaining hair integrity.

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