Achieve bold, vibrant color on dark hair with L'Oréal HiColor H23 Black Plum, a professional-grade permanent hair color designed to lift and deposit rich tones in a single step. This advanced formula eliminates the need for pre-lightening, making it a time-saving solution for achieving intense color results.

The Black Plum shade delivers a deep, dimensional finish with cool plum and violet undertones, perfect for clients who want a standout yet sophisticated look. Its high-lift technology ensures noticeable color transformation even on darker hair levels.

Formulated with anti-breakage properties, HiColor helps maintain the strength and condition of the hair during processing. The creamy texture ensures smooth, even application, allowing for precise control and consistent coverage.

Perfect for professional stylists and colorists, this product delivers long-lasting, fade-resistant results while preserving shine and softness.

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