{"product_id":"loreal-hi-color-h23-blk-plum-h23","title":"L'OREAL HI COLOR H23 BLK PLUM | H23","description":"\u003cp data-oe-version=\"2.0\"\u003eL'Oréal HiColor H23 Black Plum is a high-performance permanent hair color specifically formulated for dark hair, delivering intense, vibrant results without the need for pre-lightening. Designed for professional use, this advanced formula lifts and deposits rich plum tones in one step, making it ideal for achieving bold, multidimensional color on natural dark bases.\u003c\/p\u003e\u003cp\u003eEnriched with anti-breakage technology, HiColor helps protect the hair fiber during the coloring process while maintaining strength and shine. The Black Plum shade offers a deep, cool-toned finish with subtle violet undertones, perfect for clients looking to enhance their look with a unique yet wearable color.\u003c\/p\u003e\u003cp\u003eThis formula provides long-lasting, fade-resistant results while ensuring even coverage from roots to ends. Its smooth, creamy consistency allows for easy application and full saturation, giving professionals complete control during the coloring process.\u003c\/p\u003e\u003cp\u003eIdeal for salons and experienced users, L'Oréal HiColor is trusted for its ability to deliver vibrant color results efficiently while maintaining hair integrity.\u003c\/p\u003e\u003cp\u003eStay updated with new arrivals and exclusive offers by following us on Instagram: @capellibeautysupply\u003c\/p\u003e\u003cp\u003e\n\u003ca href=\"https:\/\/www.instagram.com\/capellibeautysupply\/\"\u003ehttps:\/\/www.instagram.com\/capellibeautysupply\/\u003c\/a\u003e\u003c\/p\u003e","brand":"Capelli Beauty \u0026 Barber Supply","offers":[{"title":"Default Title","offer_id":46454416769195,"sku":"H23","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9317\/8795\/files\/Untitleddesign_31.png?v=1776259124","url":"https:\/\/capellibeautyshop.com\/products\/loreal-hi-color-h23-blk-plum-h23","provider":"Capelli Beauty \u0026 Barber Supply","version":"1.0","type":"link"}